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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: What's the Difference Between Persuasion & Manipulation?
Description: There is something that has been really bothering me lately. I see a lot of business coaches and brand strategists talk about how sales are manipulation. I don't want to be manipulating people into working with me. That just feels bad and wrong. And frankly, I don't think that's what I do. And if you're doing sales in the right way, that's not what you're doing either. There's a difference between manipulation and persuasion, so let's talk about it.Â