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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: The Importance of Owning Your Message
Description: When most people say own your message, they're talking about living your message every single day. Walking your talk and sharing your message with your audience. I agree that's important. However, when I say you must own your message, I mean you must trademark that message. Recently I was on a training and the speaker asked us, "what do you want your brand to be known for?" For me, that's an easy question to answer. I want my brand to be known for the 3 Word Rebellion. The other people...