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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Claiming Your Vision By Finding Your Role Model Of Possibility
Description: When you think about having a mission and vision for your business? Do you think of something like this: “We interactively communicate scalable alignments in order that we may progressively create multimedia-based potentialities while promoting personal employee growth.” Y-U-C-K! The companies I worked for would spend hours and hours developing vision and mission statements just like this. They would roll out their vision in a big company meeting. It would be proudly displayed on the website. Where it would quickly be forgotten about, wither and die. When I st...