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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Move Over BIG IDEA. The 3 Word Rebellion is Here
Description: William Faulkner once said about writing that you have to “kill your darlings.” Stephen King took it one step further in his book on writing and said, "Kill your darlings. Kill your darlings. Even when it breaks, your egocentric little scribbler's heart, kill your darlings." As business owners, speakers, and change makers, we get very attached to our ideas, especially the ideas that have been a part of what we speak about or how we do our business, for a very long time. It's hard to let those ideas that we love go, even...