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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: You Don’t Have to Struggle to Find Your Message
Description: Trying to find your message. Describing what you want to be known for. Finding what the right words, where the right people say, "Heck yes, count me in. I want to follow you to the ends of the earth." It's hard, it sucks, and it's frustrating. There's so much trial and error that it feels like you'll never get it right. One minute you think “By George, I’ve discovered it.” The next moment you say to yourself “What was I thinking?” The fact is that you are too IN your he...