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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: What Change Are You Creating with Your Speech
Description: Every movement and every speech must be moving people away from something, away from something that's in the status quo and towards something else. We have talked about what you're rebelling against in the status quo of your industry. What do you want to shake up? What do you want to change? What are you rebelling against? But rebelling isn't enough. Pointing out that something needs to change isn't going to make your message spread and make a lasting impact. We saw this with a 99...