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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Why Tapping into Your Audience’s Desire is the Key to Booking Speaking Gigs
Description: Desire, it's a yearning. It's a strong feeling that we just wish something would happen. As a speaker, you most likely desire being seen and heard, making a difference for people, and getting paid to do it. But have you thought about what your audience desires, what each member of that collective group wants to have happen. What they're yearning for? If you haven't, you should, because desire is the key to opening the door to creating a message that audiences want, that organizations who would hire you need...