Want to create an interactive transcript for this episode?
Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: 3 Strategic Steps that Makes Turning Audience Members into Clients Easy
Description: Confession. I fell for the speak-to-sell lie. When I was first starting my business and struggling to get my feet underneath me, my coach at the time recommended that I look into a certain speak-to-sell course. It was from one of the biggest names in the industry and it cost about a thousand bucks. At that time, I was not ready to make that type of investment, so my coach gave me a copy of her own speak-to-sell talk. I decided to test it out at my Toastmasters club. Now, the...