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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Why Your Speech is Chasing Away Potential Clients
Description: Over the summer I’ve been working with speakers who want to use speaking to promote their business. They’ve been out there speaking. It's been fun, the audience loves them, the organizers who booked them to speak loved them. It all goes really well, and then nothing happens. No leads, no sales, maybe a few new opt-ins to their email list, but it feels like the audience forgot them as soon as they left the room, and they're not sure why. The good news is that it has nothing to do w...