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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: How to Craft a Message that Matters to Audiences and to the People Who Hire Speakers
Description: Having a message that matters to the audience and to the people who hire speakers is the reason why you get booked to speak. How well you're able to market your speaking depends on the message. How well your pitches are received, and responded to, depends on your message. How do you create a message that matters to the audience, and to the people who hire speakers? You start by speaking for impact. When I work with clients, I walk them through a step by step process for creating...