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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: How to Position Your Expertise So You Book More Speaking Gigs
Description: Every day, I'm Googling to find out who is that actor on Twin Peaks and what have I seen him in before? Or, I want to find out how to prepare a spicy hot chili for dinner, or even to figure out what that thing is on my arm. We are always Googling, and information is at our fingertips, which means if you are an expert in your field and you're focused on the how to do something, then Google can easily replace you. So, what's a speaker to do? If...