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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: How to Turn Audience Members into Clients
Description: You know that I talk about making money with speaking in two different ways. There's paid speaking and then there's client attraction speeches. Client attraction speeches have nothing to do with selling from the stage. Instead you create a speech that's aligned with your business, you do a bang up job delivering it, and then you offer something completely free, so that people give you their email addresses. I know one thing that people struggle with is, "Great, I've got their email, now what do I do?" This is where our...