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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Where Are You leaving Money on the Table in Your Speaking Business
Description: You hear the roar of applause and receive your standing ovation. Audience members say, "You did an awesome job! That was great!" The vast majority of your evaluations say you did a good or excellent job in your session. That's awesome. I want you to receive and celebrate that. When you're done with the celebration, ask yourself this question: Is it translating? Is the applause and the standing ovation translating into more speaking opportunities? Are those enthusiastic audience members translating into people who hire you and become customers? <...