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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: 5 Stages of Writing a Speech that Gets Your Booked to Speak
Description: Your speech is not a speech. It's your next best-selling product. That's the strategy that I outlined in my book Speak For Impact. It's one of the core pillars of building a successful, thriving speaking business. It's one of the things that you should be focusing on whether you're just starting out as a speaker or you're an old pro. But here is what I see happen all the time in the speaking industry. You create a speech and it's good enough. It's good enough to get you applause. ...