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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Run Your Speaking Business Like a Machine
Description: As a speaker, you've got a lot of responsibility on your shoulders. Especially if you're running your speaking business like a lone wolf. You are in charge of finding speaking opportunities, pitching those speaking opportunities, and tracking those pitches when they go out the door. Then, the sales conversations, negotiating your speaking fees, booking your travel, marketing your speaking. Plus, you have to create the speech, customize the speech for that specific audience, and become a master of the speaking craft, on top of following up with the people who gave you the o...