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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: 3 Reasons to Create Your Speech Like Your Next Best-Selling Product
Description: Your speech is the keystone of your speaking business. It showcases your expertise. It's the vehicle that produces results for your audience. It highlights your story and your passion. It also does something else for you. It's what gets you booked to speak. Because you’re about to listen to this podcast I know you want to be speaking more. You want to build your speaking business. It's important, then, to treat your speech like any other product in your business. In fact, I want you to start thinking abo...