Want to create an interactive transcript for this episode?
Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: You Never Get a Second Chance to Make a First Impression: A Powerful Introduction
Description: Want to know how to make your audience hang on your every word? You must capture their attention immediately with a powerful introduction. And nope, telling them your name or what you did last night is not powerful. Thanks to the 30-second Head and Shoulders commercial from the 80s, I know you never get a second chance to make a first impression, but as a professional speech coach, I see far too many people blowing it. As Sally Hogshead states in her book, How the World Sees You, you only have 9 seconds (NINE SECONDS) to fascinate your audience. I...