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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Are You on the Dark Side? Here’s How to Use the Force of Persuasion for Good
Description: Just like the Force that pulls Luke to the good side and Vader to the dark, persuasion is inherently neutral. It’s how a speaker uses a persuasive technique that makes it ethical (good) or manipulative (bad). When persuasion is used ethically, it is an amazing tool! Persuasion can create incredible results for your speaking and for your audience. It’s powerful, changes lives and truly serves. In today’s episode, we will get to the bottom of how you can avoid the persuasion dark side so you can communicate in a way that feels good to you an...