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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Triple Your Speaking Income? Don’t Believe the Hype!
Description: Have you heard it? All the hype that you, yes YOU, can triple your income with public speaking in just weeks, “just like I did”? Yeah, right! This marketing message implies that speaking is a quick and easy fix to make all your revenue goals come true. When it doesn’t happen for you, and believe me it won’t happen that quick or at all for most of us, it positions you as a failure. Today, our episode will outline what you can and should do to set reasonable income goals for your speaking: The first st...