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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: How Your Signature Talk Positions You On and Off the Stage
Description: Priority No. 1 is to be known for what you do and how your business serves. Your Signature Talk is the key to how you talk about your business and how to crystallize your message for the people who need it the most. And, as an entrepreneur, it’s something that cannot be outsourced—no one can replace you when you need to talk about your business.  The focus of today’s episode is your Signature Talk, and we chat about: The reason entrepreneurs need a Signature Talk to talk about their business All the places a Signatu...