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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Are You Losing Speaking Gigs Because of this Mistake?
Description: There are many people who could make a huge difference in the world. They have the talent and the message to share. But these talented people remain invisible to the audiences that need them most, because they keep making a critical mistake that continues to cost them speaking opportunities. They haven’t developed their signature speech. In today’s episode, we will explore: The three reasons why you need to have a signature speech Why marketing yourself to land a speaking gig should happen only after you develop a signature speech Why re-creating the wheel for each...