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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: How Do You Create One Statement that Defines You as a Speaker? Create Your Unfair Speaking Advantage
Description: We’re going to pull the last three episodes together and tie them up in a pretty bow to create your unfair speaking advantage. Be sure to listen to episodes TRSP 19, TRSP 20 and TRSP 21 first, so that you have the building blocks in place to create a statement for speaking success that can serve as the basis of your signature talk. After today’s episode, you will have one statement that describes how you’re different and why someone should have you come speak to their organization. We’ll discuss: The three questions that are the building...