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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Want to book more speaking gigs?
Description: Do you want to be speaking more? I know it’s a silly question. 99% of the entrepreneurs I talk to want to be in front of more audiences.
But how they describe what they speak on isn’t doing them any favors in the quest to book more speaking gigs.
When I ask people what they speak on, typically I get a couple of words that describe their topic and not a lot else. If you want to stand out and eliminate your competition in the speaking world (and you’re competition is all the other...