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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Why Motivational Speaking Won’t Pay Your Bills
Description: Whenever someone tells me that their speaking goal is to be a well-paid motivational speaker, I cringe. Outside the fact that inspiring speakers are a dime a dozen, there’s another problem: Inspiration is everywhere these days. You can get it for free on Facebook, Pinterest, and YouTube. Heck, my cough drops have inspirational quotes on them. On today’s show, we’ll discuss why it’s more important to be an expert who speaks than a motivational speaker who inspires. We’ll explore: Why people won’t pay top dollar to be inspired...