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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: What Result Does Your Speech Produce?
Description: Seth Godin once wrote “The only reason ever to give a speech is to create change.” I agree with him 100%. However, most speakers try to change the whole world in just 20-minutes when what is most meaningful to any audience is a small change that really produces the desired result. A small change puts the audience on the path to a larger change and that small change gets you known as a speaker for the results that you produce. On today’s show, we’ll get super specific in defining the result that you can...