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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Is Sharing Your Story BAD for Your Speaking Business?
Description: You’ve heard this public speaking advice before: “Share your soul-stirring story.” But is that that piece of advice costing your revenue, clients, and speaking gigs? Yes, yes it is. The reports about how much your audience cares about your story have been greatly exaggerated. On today’s show, we’ll discuss how to tell your story in a way that matters to the most important people in the room - your audience: Why telling your story is hurting your speaking business The difference between a “hey, look at me” story vs. a “h...