Want to create an interactive transcript for this episode?
Podcast: Games Growth with Upptic
Episode: Cross Promotion with Cameron Thom
Description: Our guest this week is Cameron Thom, Cross-Promotion Lead at Adikteev. Adikteev runs the world's smartest cross-promotion stack and helps app publishers increase retention, reacquire churned users, and drive incremental revenue.
In this week’s podcast we take a dive into cross-promotion – including the components of effective cross-promotion campaigns. We also talk about how the privacy landscape has changed, GAID, Web3, and consolidation in the games industry. And we get to know more about Adikteev!
Plus, we discuss the latest crypto news – from Coinbase blocking access 25,000 Russian wallets to the Biden Administration's new approach toward digita...