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Podcast: Creators Are Brands
Episode: How to build an audience of 200,000+ as a side hustle
Description: In today’s conversation we talk to Jim Mullane. Jim created one of the largest non-fiction book communities with over 200,000+ members called @GetBetterWithBooks. By creating content through Instagram, TikTok, and YouTube, Jim brings you only the best bites from the best non-fiction books in the world.
We discover how he built this account as a side hustle, how it has led to collaborations with some of his favorite authors, why all self-help content might not be helpful, and we go deep into some principles he’s learned from his favorite non-fiction books.
My name is Tom...