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Podcast: Brand Master Podcast
Episode: 204 | Tom Gilbert At Design Bridge - Brand Experience And Experiential Design Tips
Description: Learn what brand experience is and how to design it through experiential design, with Design Bridge ECD Tom Gilbert.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Tom shares his journey to his Executive Creative Director role at Design Bridge in Shanghai.
Then we discover the positioning strategy of design bridge and their target audience of global brands.
Next, you’ll hear about the typical challenges of global brands and how Design Bridge uses strategy processes to uncover critical problems.
Then we explore brand experience and experiential design as Tom discusses the...