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Podcast: BE THAT LAWYER
Episode: Hillard Sterling: The Four Pillars of Business Development
Description: In this episode, Steve Fretzin and Hillard Sterling discuss:The four pillars of business development and how they interact with each other. Building on your own content with repurposing and leveraging on multiple platforms. How KLTR - Know, LIke, Trust, Refer - is aided by the four pillars of business development. Being proactive in following up on your business development contacts.  Key Takeaways:Give things away in your business development so people know how much they need you to do the rest. Build on your own previously created content. Give people information that they can ta...