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Podcast: The Influential Communicator
Episode: [EP.11] How to Leverage Customer Success Stories that Sell with Michael Zipursky
Description: How To Leverage Customer Success Stories That Sell;Here’s the thing about client success stories; they sell without selling. In this week’s episode I sit down with Michael Zipursky, the CEO and co-founder of Consulting Success, a business that helps entrepreneurial consultants build strategic and highly profitable consulting businesses.Michael understands that a customer success story is one of the most powerful assets you can have in your business. It allows you to build trust, have your prospect see themselves in your clien...