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Podcast: Dealer News Today Podcasts
Episode: “I am not a car person - I am a people person.” || Liza Borches, President and CEO, Carter Myers Automotive
Description: Liza Borches is a fourth-generation automotive dealer, but once upon a time, she never imagined she’d want to sell cars. Over the last 15 years, Carter Myers Automotive has experienced explosive growth, from three rooftops to 20 - and Liza, Cox Automotive’s 2020 Woman of the Year, says they’re ready to go even further.Listen in while Liza Borches, President and CEO of Carter Myers Automotive, shares her passion for helping people through automotive sales, CMA’s philosophy of “Moving Lives Forward,” how she makes the most of business and family responsibilities, and more.On this episode...