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Podcast: Games Growth with Upptic
Episode: Unifying UA, Data, Creative (and Tech) with Emma Kong (Electronic Arts)
Description: Our guest this week is Emma Kong, Sr. Manager, Mobile Growth at Electronic Arts (EA). EA is one of the world's leading game developers and publishers. Some of their most recognized game brands include EA Sports FIFA, Battlefield, Apex Legends, The Sims, and Need for Speed. They have more than 450M registered players around the world.
In this week’s podcast we take a dive into growth pillars such as UA, data, creative, and tech – and how to unify them. We also talk about team alignment, good communication, buying vs. building, recent UA developments, and collaboration between mark...