Want to create an interactive transcript for this episode?
Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Next-level thought leadership w/ Roger Lee
Description: Roger Lee, CMO at General Assembly, talks with Jeremy about thought leadership.Highlights:How Roger creates thought leadership that is leading and not just followingHow much thought leadership needs to be creative and entertaining Why ensuring consistent branding in thought leadership is important Learn more about General AssemblyConnect with Roger on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. Se...