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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Overcoming the Challenge of Being an Overlooked Expert
Description: My husband and I love to play the game “spot the character actor” when we watch TV. You know, the actors that make you say, wait, what have I seen that person in? Why do they look so familiar? Because they’ve been in freakin’ everything. But you have to google them to figure out their names and what else you’ve seen them in. And I believe those actors hold the key to how we overcome being the overlooked expert. Because you don’t need to be Brad Pitt famous or a web cele...