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Podcast: More Perfect Marketing
Episode: The One About Direct Mail Economics (with David Foley)
Description: What a thrill to welcome back direct mail expert, David Foley. In this episode, he shares insights on how to budget for and make money with direct mail.
He also shares details of his new book, Postal Mail Profits in a Digitally Obsessed Age, which describes a marketing channel that has been forgotten (or ignored) by many marketers in recent years. Some say this channel is "old fashioned," "expensive," or even "dead," all of which are incorrect descriptions, particularly amongst those who have successfully executed campaigns.
The book is divided into two sections: Part 1: The...