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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Sales-Marketing Alignment w/ Laura Russell
Description: Laura Russell, VP of Marketing at Adlucent, talks with Jeremy about sales-marketing alignment.Highlights:How Laura defines "alignment"How creating commitment across stakeholders results in alignmentRoles that sales can play in content creationHow misaligned KPIs can results in sales-marketing misalignmentLearn more about AdlucentConnect with Laura on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy...