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Podcast: Medical Sales Accelerator
Episode: Neurosurgeon Dr. Betsy Grunch Helps You Level Up Your Conversational Finesse
Description: It's no secret surgeons don't like being told what to do—so how do you get them to think that adopting a new approach was their idea? For a fresh perspective, we sat down with Dr. Betsy Grunch, a board-certified neurosurgeon who was recently named to Georgia Trend's Top Doctors List for the third year in a row. Join us as Dr. Grunch shares why she's glad to see the practice of "accosting [docs] at the scrub sink" fading, the real reasons why some of her colleagues shy away from paradigm-shifting procedures for SI joint pain, her ingenious use of...