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Podcast: More Perfect Marketing
Episode: The One About Case Studies As Marketing Tools (with Anfernee Chansamooth)
Description: The use of stories is among the greatest ways to get people to buy. And perhaps the most effective type of "story" to use when selling is the case study.
Anfernee Chansamooth is a content strategist, copywriter, and podcaster. His company Simple Creative Marketing is known for creating case studies and epic blog posts to drive traffic for web business owners so they don't have to.
He typically works with $1Mil+ services and software businesses that also sell online training.
He’s worked with leading brands such as Bean Ninjas, SYSTEMology, and Hub Au...