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Podcast: Medical Sales Accelerator
Episode: They're Stealing from Your Territory with Digital Persuasion—the Rep of the Future Is Here
Description: Today's medical device companies produce mind-blowing technology that would impress The Jetsons—so why does their marketing seem like it's no more advanced than The Flintstones? That's a question which still puzzles Omar Khateeb, founder of media company The State of MedTech. When he first joined the show for Episodes 13 and 14, Omar boldly predicted that the MedTech sales rep of the future would be doing 80% sales, 20% (or even 30%) marketing. With that prediction ringing truer by the day, Omar returns with one simple message: the MedTech marketing revolution is already happening with or without you, but not primarily in the fo...