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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Bonus Deep Dive: Ditch the Ideal Client Avatar and Do This Instead
Description: Welcome to the Summer Deep Dive. In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message. This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you. Today: Why you should ditch the client avatar and what you should do instead. How many ideal client avatars have yo...