Want to create an interactive transcript for this episode?
Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Breakthrough thinking: Why do we believe things that are not true?
Description: Breakthrough thinking: Why do we believe things that are not true? There was a car brand several decades ago in the UK called Å KODA. It was a terrible car, much like Yugo was in the US. However, they have changed their image and today, my son wants to buy one. I told him the jokes we all used to have about Å KODA and their low-quality construction (What do a Å KODA and a baby have in common? They never go anywhere without a rattle.) My son doesn't care. His perception is that the...