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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: 5 Rules For Creating Behavioral Experiments That Get Results!
Description: A lot of the behavioral sciences can feel intimidating. However, it doesn't have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. Experiments serve as the gold standard for determining causality. If we create them correctly, we know that an action we take makes something else happen and there isn't any other explanation. That is, if we create them correctly. Even in my corporate career I realized that determining causality is tricky. After presenting to organizations...