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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: 5 Rules of How to Effectively Target Your Critical Customers
Description: A lot of companies get customer segmentation wrong. Or they got it right, but they did it seven years ago. The fact is that if you have customer segments that were constructed before February 2020, you probably need to do it again. Things have changed dramatically over the past couple of years, and the customer behavior shared by your customer segments is one of them. One of the biggest problems that I see in customer segmentation, besides timeliness, is that the categories do not get into why customers buy. Often organizations choose broad categories to the segments, like...