Want to create an interactive transcript for this episode?
Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Critical Skill: Learn How to Recognize When People Have Made a Decision
Description: Do you know when in your experience customers decide to buy from you or not? You should. Otherwise, how can you design an appropriate environment to get customers to decide to do what you want? It reminds me of the phrase, "Crossing the Rubicon." The Rubicon river was a northern boundary outside Rome in the ancient Roman Empire. The Senate determined if a general crossed the Rubicon with their army, that was grounds for treason. There is a famous story that as Julius Caesar crossed it with his army, he said,"Alea iacta est", which...