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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Unlocking The Future: How To Use Data To Predict Your Customers Next Move
Description: The future of customer strategy is providing proactive experiences based on the predicted needs of your customers. The key to unlocking this future is your customer data, particularly the data you have collected about customer behavior. You have most of what you need to predict your customers' next move in your customers' past behavior. This concept is predicated on the idea of Customer Science. As you might recall, Customer Science is the blending of customer data with artificial intelligence and the theories of the behavioral sciences. Customer Science is the next big thing in Customer Experiences, and...