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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: The Critical Steps to Ensure Your Program Is Not Seen As Something Soft and Fluffy
Description: One of our listeners in Finland is in a pickle. Anna wants to operationalize journey mapping to make their Customer Experience more customer centric. Perhaps more importantly, she wants these improvements to prove practical and effective rather than viewed as a "soft and fluffy" exercise that is not practical for the organization to continue to support. Anna is not alone in this problem. Similar situations are everywhere in business today. After all, owners and stakeholders in an organization do not invest money in anything because they are hoping it doesn't provide a return on investment. The things...