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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Customer Relationships Are a Waste of Time! Is This True? What Do You Think?
Description: Our listeners have problems and they let us know about it. For our I'm in a Pickle feature on the podcast, Tina in New Zealand wrote to us because the engineering firm she works with thinks customer relationships are a waste of time. She wants to know how to convince the engineers that customer relationships are what get the customer strategy gears turning toward long-term success. I found this pickle particularly interesting because I have faced this myself in our global Customer Experience consultancy. In fact, it was the impetus for the research we did with the...