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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: How to Successfully Change to a Digital Experience and Create ROI
Description: Imagine that you own a well-known car brand during a global pandemic. No one is coming to the show room to see your dealer's cars, nor are they bringing them in for service. No one is really driving them around, either. What do you do? For Nissan's Hussein Dajani, General Manager, Digital and CX Transformation, this wasn't hard to imagine since he lived it for the past 18 months. He and his Customer Experience Steering Committee came up with a virtual version of the traditional car-buying and service experience and implemented it in record time. The results? Double-digit...