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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Secrets Revealed: How to Be Distinctive from Your Competition and Win!
Description: Fernando has a problem that he wants our help solving. In his industry of branding and packaging fast-moving consumer goods, his clients often tell him to do whatever the competition is doing. However, Fernando knows that while imitation is the highest form of flattery, it's a less than ideal customer strategy when you want to win customers from the competition. In this episode, we explore Fernando's business problem, aka Pickle, for our, "I'm in a Pickle" segment of the podcast. We discuss the challenges surrounding competitive differentiation as well as the psychological theories from the behavioral sciences...